This is the age of intelligent search engines. Google has chosen to answer queries directly on SERPs. So, how’s your SEO strategy?
If you’re still in the dark, here are 10 new wrinkles in SEO that are being added to the game:
- FEATURED SNIPPETS to display ads with images or text for commercial queries before organic results.
- STRUCTURED DATA to auto-generate rich snippets.
- USER EXPERIENCE covering loading time, easy navigability, and mobile optimization.
- AMP and PROGRESSIVE WEB APPS to boost page speed.
- CONTENT based on RankBrain technology.
- VOICE SEARCH owing to increasing smart home devices and digital assistants.
- MOBILE FIRST INDEX to satiate the rise in mobile device usage.
- LINK BUILDING, a method never too old for establishing brand authority.
- IMAGE SEARCH because a picture can now speak a thousand dollars.
- MACHINE LEARNING with RankBrain because Artificial Intelligence is power.
Your to-do list:
- Add markups for structured data
- Focus on mobile optimization.
- Work on page loading speed.
- Create intelligent, informative content.
- Stick to link building strategies.
- Resolve user problems promptly.