Keywords are the foundation of SEO. If no user is searching for what you’re writing about, you won’t get traffic from search engines, no matter how hard you try. Before we go ahead further let’s know more about keyword research.
What is keyword research?
Keyword research is the process of understanding the language of your target customers when they search for something on a search engine. It involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. In other words, the process of discovering and determining the keywords that matter the most with regards to the objectives of a given website is called Keyword research.
Why is keyword research important?
Keyword research is one way to figure out what people type in search engines. Once you have the information about the same, it helps you to know what kind of content to avoid that nobody is searching for. According to studies, many websites make that mistake, and this is a big part of the reason why approximately 90% of websites and their pages receive no traffic from their search engine. Keyword research enables you to understand specific terms that people use to solve their problem—and the context behind those terms.
How to Research Keywords for SEO Strategy?
The keyword research process helps you come up with a list of terms to be targeting. Follow the following steps to help you to find out the search terms you care about:
- Make a list of important, relevant topics based on your business
- Fill the topic buckets with keywords
- Understand how keyword research and analyze accordingly
- Research related search terms
- Take advantage and use the keyword research tools
Essential concepts of keyword research:
Headwords are also known as long-tail keywords which are more specific and less commonly searched for. The main focus is on the niche. The more specific the keywords are, the easier it will be to rank them. Even though there might be fewer people searching for such terms, they might be motivated to sign up, buy, and much more.
Keyword research also helps you to answer questions like:
- Will it be hard to rank for this keyword?
- If I use the keyword, how much traffic am I likely to get?
- To create a rank for a keyword, what kind of content to create?
- People looking for the keyword will become your customer?
When you optimize your content along with topics, words, services, and products your target audience is looking for, then there is a higher chance of showing up high in the search results on search engine tools.
Keyword research is the first step for a sustainable SEO strategy. There is a long list of keywords for which one can be targeted. But the next big challenge is writing the content. You need to write blog posts and articles using the keywords for which you would want to be found via the search engine. Keyword research and optimization with SEO improve the chances of showing up on page 1 of the search results on search engine tools.