Bing Places for Business is Microsoft’s free tool for managing how your business shows up in Bing search results and Bing Maps, according to the Bing team’s announcement of the new Bing Places. It does the same job on Bing that Google Business Profile does on Google. The fastest way to set it up is to sign in at bing.com/forbusiness, import your Google Business Profile and then check the fields the import didn’t get right. Is it worth doing? Yes, as a one-time job. Just go in with honest expectations, because Bing sends a small slice of the clicks Google does, as the data below shows.
This guide covers what Bing Places is, what Bing actually sends three local businesses Around29 Digital Media Solutions works with, the setup steps, what to check after an import and how Bing connects to Microsoft Copilot.
What is Bing Places for Business?
Bing Places for Business is a free Microsoft platform where you create and manage your business listing for Bing search and Bing Maps. In October 2025, Microsoft announced it was moving Bing Places from bingplaces.com to bing.com/forbusiness and migrating existing listings to the new version automatically.
Your Bing listing holds the details customers look for, such as your name, location, hours, contact details, website, photos and categories. Keeping it claimed and up to date helps Microsoft show accurate location, hours and contact details across Bing’s local results and Maps, according to Search Engine Journal’s coverage of the new Bing Places.
If you set up a listing years ago at bingplaces.com, you don’t need to start over. Microsoft says current users are redirected to the new experience when they log in with their existing Bing Places credentials. It also says it made “major improvements” to importing listings from Google, which is the route most owners should take.
Is Bing Places worth it for a local business?
Yes, because it’s free, you can finish it in one sitting and it puts you on Bing, Bing Maps and the search service Microsoft 365 Copilot can draw on. Just don’t expect Google-sized traffic: for three local businesses Around29 Digital Media Solutions tracks, Bing brought in only about 5% to 8% of their search clicks.
Here’s how each one’s website search clicks split between Bing (measured in Bing Webmaster Tools) and Google (measured in Google Search Console) over the same dates:
| Local business | Period | Bing’s share of search clicks | Google’s share of search clicks |
|---|---|---|---|
| Family dental practice | August 2025 to November 2026 | 7.7% | 92.3% |
| Garage door company | August 2025 to November 2026 | 6.4% | 93.6% |
| Junk removal company | February 2025 to November 2026 | 5.1% | 94.9% |
These are website clicks from regular search results. They don’t include calls or direction requests from the Bing Maps listing itself, which our reporting doesn’t capture, so they don’t show everything a listing does. They do show the scale. Bing is a side door, not the front door, and it’s worth opening because it costs you nothing but a little time.
The bigger reason to bother is where Bing’s data goes next. Microsoft’s documentation for Microsoft 365 Copilot, the business version of Copilot, says it “may fetch information from the Bing search service” when information from the web helps it answer, according to Microsoft Learn’s page on web search in Copilot. And people now use AI tools to pick local businesses far more than they did a year ago. 45% of consumers use ChatGPT and other generative AI tools for local recommendations, up from 6% the year before, according to BrightLocal’s Local Consumer Review Survey 2026. The same survey found Apple Maps usage nearly doubled, from 14% to 27%. Google is still the main event, but it’s no longer the only map your customers open.
How do you set up Bing Places for Business?
Go to bing.com/forbusiness, sign in and import your Google Business Profile if you have a verified one. Then verify the listing and fill in anything the import missed.
- Search Bing for your business first. Look yourself up on Bing and Bing Maps. If a listing already shows, claim that one instead of creating a second, because duplicate listings confuse customers and search engines alike.
- Sign in at bing.com/forbusiness. If you had an account on the old bingplaces.com site, use the same login. Microsoft migrated existing listings to the new platform.
- Import from Google. Choose “Add a business”, then “Import from Google”, and follow the steps to connect the Google account that manages your Business Profile, as described on Microsoft’s Q&A forum. This copies your core details in one go.
- Or add your business by hand. No Google Business Profile? Enter your name, address, phone number, website, category and hours yourself, exactly as they appear on your website.
- Verify the listing. Bing will ask you to confirm you own the business. Use the method it offers you. If verification gets stuck, Microsoft’s Q&A forum points owners to the support form at bing.com/forbusiness/contactSupport.
- Run the Recommendation Tool. The new Bing Places includes a Recommendation Tool that checks your listing and suggests what to add, such as photos, website and social links, hours and category-specific details, according to Search Engine Journal.
- Check the live listing. Once it’s verified, search for your business on Bing and Bing Maps and confirm the map pin, hours and phone number are right.
What should you check after importing from Google?
Check every field an import can get wrong or leave thin: hours, holiday hours, categories, service area, photos and your name, address and phone number. A few minutes now saves a wrong pin or old hours sitting on Bing for months while nobody looks.
- Hours and holiday hours. Make sure regular hours and special hours match Google exactly, especially around Thanksgiving, Christmas and New Year’s.
- Categories. Confirm the primary category came across as the closest match for what you actually do, then add secondary categories for your other main services.
- Service area. If you’re a service-area business that hides its address on Google (plumbers, roofers, cleaners, mobile mechanics), check how your address shows on Bing before you publish.
- Photos. Add your own recent photos: the storefront, the team, your trucks and finished jobs. Skip stock images.
- Name, address and phone. Match them character for character to your website and Google listing. “Suite 200” on one and “#200” on another is the kind of mismatch worth fixing.
Then keep the two listings in step. Whenever you change hours, a phone number, services or holiday closures on Google, make the same change on Bing that day. If you’d rather not track every listing yourself, Around29 Digital Media Solutions offers listings and reputation management that keeps your details matched across Google, Bing and other directories. Around29 Digital Media Solutions uses the same field-by-field approach in its Google Business Profile optimization checklist, and most of it applies to Bing too.
Does Bing Places help you show up in Copilot and ChatGPT?
It likely helps with Copilot: Microsoft’s documentation for Microsoft 365 Copilot, its business version, says it can pull information from Bing search, and Microsoft says it’s building deeper ties between Bing Places and Copilot. For ChatGPT, OpenAI hasn’t said where it gets local listings, so treat Bing Places as one source among several, not a shortcut.
Microsoft’s announcement says it’s investing in “deeper integrations with Bing Maps and Copilot”, so the link between your Bing listing and Copilot’s answers is likely to get stronger, not weaker. That’s a good reason to have the listing right before it matters more.
ChatGPT is a different story. BrightLocal’s study of 200,085 local AI searches across ChatGPT, Google AI Mode and AI Overviews points to ChatGPT’s relationships with Yelp and Bing as one reason it surfaces different businesses than Google’s AI tools do. OpenAI hasn’t said it reads Bing Places listings directly, though, so treat your Bing listing as one input, not a shortcut. The same study found business websites made up 42% of citations and Google Business Profiles made up 28.5%. Around29 Digital Media Solutions covers that side in detail in its guide on how to get ChatGPT to recommend your business.
What else helps with Bing SEO?
The same things that help on Google: a clear, fast website, consistent listings and real reviews. One Bing-specific step is worth doing once: add your website to Bing Webmaster Tools and submit your sitemap, so Bing can find and track your pages.
Bing Webmaster Tools is also where Around29 Digital Media Solutions got the Bing click shares in the table above. It’s free, and it tracks your impressions, clicks and average position in Bing with up to 16 months of data, lets you submit and monitor sitemaps, and runs site scans that catch broken links, duplicate tags and missing metadata, according to Microsoft’s Bing Webmaster blog.
Reviews count on Bing too, and Google reviews are still the ones most customers read first. If you’re not sure where you stand, our guide on how many Google reviews you need gives you a target based on your local competitors.
What else do owners ask about Bing Places?
Here are short answers to common questions about Bing Places for Business.
Is Bing Places for Business free?
Yes. Microsoft describes Bing Places for Business as a free platform for creating and managing business listings that appear in Bing search results and Bing Maps.
Did bingplaces.com shut down?
It moved. In October 2025, Microsoft announced it was moving Bing Places from bingplaces.com to bing.com/forbusiness and migrating existing accounts and listings automatically, so you can log in with your old credentials.
Can I copy my Google Business Profile to Bing?
Yes. Bing Places lets you import your listing from Google, and Microsoft says it has made major improvements to that import. Check your hours, categories and photos afterward, because those are the fields most worth a second look.
Do I need Bing Places if I already have a Google Business Profile?
It’s worth having. It’s free, the Google import does most of the work, and it covers Bing, Bing Maps and the Bing search results that Microsoft 365 Copilot can draw on. It won’t replace your Google Business Profile, which matters far more for most local businesses.
Does Bing Places help with AI search?
For Microsoft Copilot, likely: Microsoft’s documentation for Microsoft 365 Copilot, its business version, says Copilot may fetch information from the Bing search service when web search is on, and Microsoft says it’s building deeper ties between Bing Places and Copilot. For ChatGPT, OpenAI hasn’t said whether it uses Bing Places, so keep your website and Google Business Profile strong too.
Not sure your Bing and Google listings match?
Around29 Digital Media Solutions’ free Business Info Check confirms the name, address and phone number on your website are correct and consistent, which is the version your Bing and Google listings should match. It takes about a minute for businesses across Tacoma, Puyallup and Pierce County. Get a free local SEO and Business Profile check.
