Setting up your Google My Business (GMB) listing is one of the simplest and most effective ways of setting your business up to be found online. Google My Business is a free tool that helps small or even large businesses create and manage Google listings. If you have an online business in this day and age, you must consider having a Google My Business page. Thanks to today’s technology, it’s now faster and easier to promote your business.
Following are few reasons why you should establish your GMB listing:
- Easier for potential customers to reach you
- Less or no operational costs
- Helps to learn and research competitors
- Better customer support
- Reach out to a wider clientele and market
- Overcome location barriers
- Build stronger relationships with existing and potential customers
You may have done a Google search at some point probably such as, ‘places to eat near me’, if so then you’ll notice that Google returns with a list of locations where you can eat based on your current location. The businesses that come up ahead as a result of your search query have a Google My Business (GMB) page and are one step closer to attracting you as a customer. If these places to eat did not have a GMB page then they would not have shown.
The GMB tool can be used to your advantage and ensure your business information is completely up-to-date. Your core business information includes:
- Contact number
- Website address
- Business description
After understanding what Google My Business (GMB) is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must for every business these days, operating online or offline. So, get your Google My Business (GMB) account running now so your Business profile can outshine your competitors and attract more customers on the most popular search engine i.e. Google.
Google is said to be receiving more than 6 billion searches in a day, and a large percentage of these queries are about local intent, which means a lot of the searches are done by individuals who are looking for places within their surroundings. Since a lot of people use Google, it means a huge audience can view and access your profile. The more visible you are, the more often your business shows up in search results. Although you cannot control what happens in the search results, a listing with Google Business helps you put out an accurate listing of your contact information, including your phone number, website, and directions among many other things.
When you write about your business in GMB, take the time to write a good description to add to your listing and try to make it as local as possible. The description gives an idea about what your business does. You can use keywords related to your business here. Your GMB description can be up to 750 characters but it’s best to put up the most relevant information in the first few sentences.
Make sure that your business has an up-to-date and detailed GMB page. One of the best free ways of appearing in Google search results is to create and optimize our business. All it takes is a little time and a bit of knowledge about your own business to optimize your page, so make sure you do it. You could see the benefits instantly. GMB helps you enhance your presence and rebrand yourself online, whether or not your business serves online or offline.