How to Conduct a detailed SEO Keyword Research?

Keywords are the foundation of SEO. If no user is searching for what you’re writing about, you won’t get traffic from search engines, no matter how hard you try. Before we go ahead further let’s know more about keyword research. What is keyword research? Keyword research is the process of understanding the language of your…

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Importance of SEO in Digital Marketing

Digital marketing is a broad marketing technique that includes many other marketing tactics. It is a marketing tact that is used to promote a brand, product, or service through digital technology. Following are the subgroups of digital marketing: Social engine optimization Social media optimization Social media marketing Search engine marketing Content automation Content marketing E-commerce…

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A Beginners Explanation to SEO

What is SEO? The process of optimizing your content online so that a search engine such as Google, shows it as a top result for searches of a keyword is called Search Engine Optimization (SEO). It is all about increasing a website’s visibility in organic search results. The process of improving the quantity and quality…

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Importance of setting up googles’s my business

Setting up your Google My Business (GMB) listing is one of the simplest and most effective ways of setting your business up to be found online. Google My Business is a free tool that helps small or even large businesses create and manage Google listings. If you have an online business in this day and…

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4 Reasons Your Business Needs SEO

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With changing business dynamics and market challenges, businesses have to establish their presence online. But simply having a dedicated website is not enough. After all, at the end of the day, your website has to reach people. That’s where SEO (Search Engine Optimization) can be a boon. If you have your own website, chances are…

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Is Your Website Mobile-Friendly?

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If we say that we are living in the digital world today, it won’t be an exaggerated comment. That’s why it becomes even more critical for businesses to have their unique online presence. But just having a website isn’t the end of it as people today are not solely dependent on their desktops or laptops…

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Website: Expectations vs Reality

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Having your own website in today’s digitally competitive business world is a #1 essential. After all, a website can not only give you an edge over your competitors but also offer a road full of new opportunities & consumers. However, when it comes to website design & development, people/business owners often tend to follow popular…

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Top 10 SEO Trends to Watch out for in 2019

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This is the age of intelligent search engines. Google has chosen to answer queries directly on SERPs. So, how’s your SEO strategy? If you’re still in the dark, here are 10 new wrinkles in SEO that are being added to the game: FEATURED SNIPPETS to display ads with images or text for commercial queries before…

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10 Reasons to Improve Online Presence

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“THINK BEFORE YOU ACT” is something that needs to be pondered upon. The real question is how good or rather great organizations are when it comes to setting-up ‘think tanks’? Behind every business is a progressive thought that actually streamlines and pushes the company to work in the right direction. Businesses need to seriously question their…

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Digital Marketing Vs. Traditional Marketing

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Which one’s better for your business? HOW WOULD THE ECONOMY REVIVE, IF MARKETERS WOULDN’T HAVE EXISTED? MARKETERS ARE LIKE “THE REDEEMERS OF ECONOMY” WITHOUT WHOM ORGANIZATIONS WOULD GO HAYWIRE. To start with, please go through the definitions below (some of you might be aware of, but still): Traditional Marketing: It is the business process of identifying, anticipating,…

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