Landing Page A/B Testing for Low-Traffic Campaigns: What to Test and When to Wait
To spot a big improvement, say from 5% to 7.5% of visitors becoming leads, you need roughly 1,500 visitors on each version, or about 3,000 in total. Smaller improvements need far more. That is the first decision for a low-traffic campaign: can you bring enough people to both versions while the offer and audience stay […]