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With changing business dynamics and market challenges, businesses have to establish their presence online. But simply having a dedicated website is not enough. After all, at the end of the day, your website has to reach people. That’s where SEO (Search Engine Optimization) can be a boon. If you have your own website, chances are…

If we say that we are living in the digital world today, it won’t be an exaggerated comment. That’s why it becomes even more critical for businesses to have their unique online presence. But just having a website isn’t the end of it as people today are not solely dependent on their desktops or laptops…

Having your own website in today’s digitally competitive business world is a #1 essential. After all, a website can not only give you an edge over your competitors but also offer a road full of new opportunities & consumers. However, when it comes to website design & development, people/business owners often tend to follow popular…

This is the age of intelligent search engines. Google has chosen to answer queries directly on SERPs. So, how’s your SEO strategy? If you’re still in the dark, here are 10 new wrinkles in SEO that are being added to the game: FEATURED SNIPPETS to display ads with images or text for commercial queries before…

“THINK BEFORE YOU ACT” is something that needs to be pondered upon. The real question is how good or rather great organizations are when it comes to setting-up ‘think tanks’? Behind every business is a progressive thought that actually streamlines and pushes the company to work in the right direction. Businesses need to seriously question their…

Which one’s better for your business? HOW WOULD THE ECONOMY REVIVE, IF MARKETERS WOULDN’T HAVE EXISTED? MARKETERS ARE LIKE “THE REDEEMERS OF ECONOMY” WITHOUT WHOM ORGANIZATIONS WOULD GO HAYWIRE. To start with, please go through the definitions below (some of you might be aware of, but still): Traditional Marketing: It is the business process of identifying, anticipating,…

DIGITAL MARKETING AGENCIES ARE CREATING A SORT OF BUSINESS REVOLUTION BY HELPING BUSINESSES THRIVE THROUGH A POWER-PACKED, VALUE DRIVEN, REVENUE GENERATING STRATEGY THAT ACTUALLY WORKS. In today’s global business world, businesses regardless of size are pushing themselves to implement innovative sales and marketing tactics that can leverage their brand, bring new customers and build a…

THE SINGLE MOST DOMINANT AND SIGNIFICANT FACTOR THAT MAKES BUSINESSES STRIVE ARE “LEADS.” “LEADS” ACTIVATES A BUSINESS BY MAKING THE TEAM WORK, DELIVER VALUE, GENERATE REVENUE AND LASTLY BUILD CREDIBILITY IN THE MARKET SPACE.  Lead generation mistakes may happen, but, to avoid it all cost means to learn quickly from the mistakes, meticulously plan the…

THE FUNCTIONAL DYNAMICS OF BUSINESS HAS CHANGED OVER THE PAST FEW YEARS. WHAT WAS ONCE VALUELESS IS NOW BEING VALUED BY ALMOST ALL BUSINESSES WHO ARE LOOKING FORWARD TO BUILDING THEIR ONLINE BRAND. SEO IS THAT “VALUE BUILDER” WHICH WILL JUSTIFY YOUR ROI BY LEAPS AND BOUNDS. There was a time when businesses relied on…

A “SINGLE PAGE WEBSITE” is where all the important facets of your business are displayed on a single page rather than multiple pages. There are no inner pages as such.  This means the standard web page such as Home, About Us, Services, Clients and testimonials and Contact Us page are all displayed on a single page. You just have to scroll down and…