Posts by Kasiratnamma Kandi
Facebook Lead Forms or a Landing Page: Which Brings Better Leads?
Kevin runs a small landscaping company in Gig Harbor. In March, he ran his first Facebook lead ad for spring yard cleanups. People could tap “Get quote”, and a short form popped up inside Facebook with their name and phone number already filled in. By the end of the first week, he had 40 leads. […]
Why Facebook Ads Under-Report Leads, and How the Conversions API Helps
Rob owns a heating and air conditioning company in Puyallup. Every Monday, his office manager, Jen, goes through the new inquiries and asks each customer how they found the company. At the end of October, her tally for Facebook ads was 30 leads. Then Rob opened Facebook Ads Manager. It said 18. Rob’s first thought […]
Your First ChatGPT Ads Campaign: A Step-by-Step Setup in Ads Manager
Lisa runs a house cleaning company in University Place. She has read about ChatGPT ads for months, and she has finally decided to try them. Her plan is simple: spend about $750 over one month, see whether any new customers come from it, and then decide whether to keep going. On a Saturday morning, coffee […]
How to Write ChatGPT Ads That Fit the Conversation (With Examples for Local Businesses)
Dave owns a garage door repair company in Tacoma. He has run Google Ads for years, and they work. So when he heard he could now advertise inside ChatGPT, he did what most people would do: he copied his best Google ad and pasted it in. “Garage Door Repair Tacoma WA | Licensed & Insured […]
Performance Max or Search Campaigns: Which Should a Local Business Run?
Maria runs a family dental practice in Lakewood. Last month, she finally set aside a budget for Google Ads. Within a week, two people gave her completely different advice. A representative from Google called and recommended Performance Max. “It uses Google’s AI to find patients for you across all of Google,” he said. “You just […]
Why Your Google Ads Show Outside Your Service Area (and How to Fix It)
Imagine you run a small roofing company in Tacoma. Business is steady, and a few months ago you started running Google Ads to bring in more calls. You set the campaign to target Tacoma, wrote a couple of ads, and let it run. The calls come in, but some of them feel strange. A man […]