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Google’s google.com/goto Links Are Live: What the Change Means for Your Rankings and Your Data

By Around29 Digital Media Solutions | August 28, 2026
Google search result showing a google.com/goto redirect link when hovering over a listing

Google just made a quiet change to the plumbing of its search results, and it has the SEO world talking. If you clicked a Google result this week and glanced at the address bar, you may have seen something new: instead of jumping straight to the website, your browser passed through a google.com/goto link first,…

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