If we say that we are living in the digital world today, it won’t be an exaggerated comment. That’s why it becomes even more critical for businesses to have their unique online presence. But just having a website isn’t the end of it as people today are not solely dependent on their desktops or laptops to browse data and information. Smartphones, as well as tabs, have taken over the online market to a great extent. In fact, ask yourself – what do you use more for browsing the internet – mobile or computer? In such a case, it is imperative to have a website that’s mobile-friendly.
But what do you mean by mobile-friendly website?
The mobile-friendly websites are nothing but websites that get accurately displayed on both your computers/laptops and mobile devices, like your smartphones and tablets.
The mobile-friendly websites are coded in such a way that the design of the website shrinks itself to fit the limited screen size of the handheld device. In simple words, it would be a smaller but exact copy of the desktop website. As a result, it often becomes difficult to properly navigate the website without pinching or zooming in. Although at the same time, the website is fully functional.
Responsive design saves the day
While it’s considered a “best practice” to have your website mobile-friendly, it’s much better if the website is completely mobile-friendly. A responsive design can help you achieve that.
A responsive website is the one which restructures itself according to the screen size of the device you are viewing it on. With responsive design, the aesthetic appeal of your website is preserved across devices, the content is easy to read and the navigation is a breeze.
So aren’t both the same thing?
No. Often the terms are used interchangeably but they’re different. You can call every responsive design mobile-friendly while not all mobile-friendly websites are responsive.
Is it important to have a mobile-ready site?
A statistics study revealed that 52.2% of the total website traffic across the world in 2018 came from mobiles. Experts predict that it is only going to increase in the coming years. That makes it all the more important for businesses to have mobile-friendly websites if they wish to stay ahead of their competitors.
With a mobile-friendly website, you can accomplish –
- Better user experience
- Greater visibility
- Improved search engine rankings
- Improved mobile conversion rates
- Strong branding
- Streamlined experience